Chris Chalmers is to return to Asda, as its new Vice President of Customer Data and Loyalty.
Starting in January next year, Chalmers will lead the strategic development and execution of customer loyal programme Asda Rewards, as well as digital and performance marketing for its Asda and George ecommerce sites.
The role also includes Customer Relationship Management for both brands and “the advancement” of its customer data strategy.
It’s not new territory for Chalmers who was Digital Marketing Director at Asda between 2012 and 2017. Then he moved to Thomas Cook as Marketing and Ecommerce Director. He’s also held marketing and digital roles at Tesco and Jet2.
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He’s currently Customer Director at JD Sports.
“We are pleased to welcome Chris back to Asda to oversee our customer data, loyalty and digital marketing strategy,” said Rachel Eyre, Chief Customer Officer at Asda.
“This is a strategically critical role that will help us build stronger relationships with our customers through smarter use of data, improved digital experiences and a revitalised Rewards programme.”
It will be a busy Christmas and New Year at Asda, with Charlotte Rhodes joining at the end of the year as VP Own Brand.
