Mediaworks appoints Group People Director to drive staff growth plans

Rachael Hesno's picture
by Rachael Hesno
Samantha Link - Mediaworks

Digital marketing agency Mediaworks has appointed Samantha Link as its new Group People Director. 

She will be based at the agency’s Newcastle office, with the agency currently employing 180 staff across its six offices in Newcastle, Leeds, Edinburgh, Manchester, London and Dublin.

Prior to joining the agency, she has held senior level HR positions at tech and digital businesses including global software giant Sage and Nomad Digital. 

The agency, which has a number of clients including Gap, Continental Tyres and Puma, plans to double its headcount in the next 24 months. 

Brett Jacobson, founder and group CEO at Mediaworks said: “Samantha arrives with a wealth of experience. She’s been instrumental in the successful development of high growth cultures within global businesses. We have a growing national and international client base, so her experience developing cross border teams puts us in pole position as we continue our rapid growth trajectory.

“She has a platform to implement more positive changes that will get the best from our world-class colleagues. Our aim is to continue to attract, develop and retain the most skilled and ambitious talent throughout the group across the UK&I.” 

Samantha Link added: “I’m really excited to be able to bring my experience of staff development and nurturing high-performance cultures in large scale, high-growth businesses to the table. 

“Further developing the organisation’s people-focused culture, and enhancing training and wellbeing programmes, presents a fantastic opportunity. I’m thrilled to be playing my part in putting our most important asset, our incredible people, at the centre of that successful growth.” 

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