AutoProtect Group appoints Group Head of Marketing
Kate Swinscoe, the former Marketing Manager of fintech company, DealTrak, has been promoted to Group Head of Marketing at AutoProtect Group.
Leeds-based DealTrak was acquired by APG in November last year and the move means Swinscoe will now oversee marketing and brand strategy across the group including i-Comply and Shine!
“I’m thrilled to have been given such a fantastic opportunity to lead the marketing function at AutoProtect Group,” she said.
“The brand brings together best-of-breed products and services in technology, insurance and damage repair for the automotive market, and I can’t wait to develop a strategy which will take our proposition to market – and really drive it forward!”
Swinscoe will oversee a team of 5 at APG’s hub in Yorkshire and its headquarters in Essex.
“Kate brings over 15 years’ worth of marketing experience to APG at what is undoubtedly a very exciting time for the Group. She has already proven herself to be an invaluable asset to the DealTrak team over the past 10 months,” added Matthew Briggs, CEO at APG.
“I’m confident that she will spearhead a cohesive brand and marketing strategy which supports both short and long-term corporate goals, and continue to drive new business enquiries and cross-sell opportunities to support sales conversion.”