Dentsu Aegis’ Strategy Director joins Havas Media Manchester

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Havas Media Manchester has appointed Lucy Barnes as its Strategy Partner.

Barnes joins the agency’s leadership team, having previously been a board-level Strategy Director of Dentsu Aegis Network. There she worked with brands including Arcadia Group, Matalan and Clydesdale Yorkshire Bank.

She’s previously worked at ZenithOptimedia, Engine Group and Carat and will report directly to recently appointed Managing Director, Stuart Lunn:

“Lucy is a fantastic hire for us. She has a great reputation, and she was the first person I approached when thinking of building out our capabilities in Manchester,” he explained.

“Her repeated excellence in strategic delivery will be of huge benefit to existing clients, and new ones as we grow. I believe this appointment is a further demonstration of how serious we are about driving our business forward with the best talent in the region. I can’t wait for people to meet Lucy.”

In the new role, she will be responsible for leading the strategic output of the Manchester agency, as well as shaping and growing the planning team.

“I was looking for a new role within a business that is disrupting and challenging the landscape, and this position ticked all the boxes,” said Barnes.

“Having worked in both large and small media agencies for the last 18 years, what excites me about this opportunity is that I will be working within a network, with all the advantages that affords, whilst helping to build a challenger agency in Manchester.

“Having met Stu and other members of the agency, I can see that Havas has the people-focussed culture and values that I prioritise. I am excited about helping to shape the Manchester business and working with the team to create innovative, results-driven campaigns for our clients.”

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