Coleen Rooney has been named as the new Brand Ambassador for Liverpool-based Applied Nutrition.
Liverpool-born Rooney will promote its health and wellness products.
“We are thrilled to welcome Coleen Rooney to the Applied Nutrition family,” said Steven Granite, COO at Applied Nutrition.
“Coleen’s passion for health and wellness whilst running a busy personal life aligns perfectly with our brand, which focusses on developing nutrition, health & wellness products that are suitable for a wide range of people from busy Mum’s to elite sports athletes. As our range of products continues to expand into areas beyond traditional sports nutrition, we are delighted to have Coleen as a lead ambassador to promote the health and wellness side of the brand for products such as Collagen, Greens powders, Diet Protein etc.”
Rooney has become known as a TV personality and fitness enthusiast as well as looking after 4 children and a former Manchester United and England footballer husband.
“As a busy parent, I know first-hand how tough it can be to look after yourself and get the right nutrition needed for everyday life, so the convenience of having great supplements from Applied Nutrition are a massive help!” she stated.
“Ever since I become aware of Applied Nutrition, I have been using their Collagens, Diet Proteins, bars and Hair Skin & Nails tablets daily to fit around my busy schedule, so I’m delighted to now be part of the Applied team and looking forward to helping this Liverpool born company grow their health & wellness side globally.”
Founded by Tom Ryder in 2014, Applied Nutrition has grown to around £85m in sales in the year ending July 2024.