Loganair is highlighting its Scottish roots, with an animated Christmas campaign.
The Nest features a puffin family’s journey across the UK, from London to Shetland as they are reunited for the festive season. With the tagline, “Together is the greatest gift” it showcases destinations where the regional airline flies from.
“The Nest encapsulates what this season means to so many of our customers: the joy of coming home. As the UK’s leading regional airline, our role goes far beyond simply getting people from A to B,” said Lyn MacDonald, Director of Marketing, Communications and Product.
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“We’re part of the journeys that matter, whether it’s reuniting families across the UK, visiting loved ones, reconnecting with friends, or returning to familiar places. Just like the puffins, our customers travel far and wide, but there’s no feeling quite like returning home. That’s what makes this campaign so powerful, and we hope it captures a moment everyone can relate to.”
It will air on television, supported by online.
The creative direction was led by Big Partnership, with Media Shop Scotland behind the campaign plan.
