Knowsley Safari has launched a new marketing campaign this morning across the Liverpool region.
It features animal print wraps on taxis, with drivers giving away tickets to passengers.
The tiger and giraffe patterned taxis will drive over 3,000 passengers a month within a 10-mile radius of Liverpool city centre and marks the first time that the attraction has used taxi advertising.
“The Safari-branded cabs are real head turners, they’re a fun addition to Liverpool city centre and initially we hope they’ll encourage people to come and visit Camp Knowsley, our bushcraft activation taking place over the summer holidays, with continued momentum after that into autumn and winter,” explained newly appointed Head of Marketing and Sales, Helena Berry.
READ MORE – Maxine Peake brings Knowsley Safari to Channel 4 in weekly January slot
Berry joined in October last year from Creative UK, where she was Head of Marketing.
The campaign, devised by Media Agency Group will run until the end of the year.
Knowsley Safari covers 550-acres , with more than 500 animals including lions, tigers, rhino and wolves.
