Leeds-based digital agency Perfect Storm has appointed marketing veteran Jon Angel as its new Strategy Director.
The 41-year-old has almost two decades of experience in marketing, working for agencies including Profero, VCCP, M&C Saatchi, Havas and Ogilvy.
He was also Business Director of the Government Practice looking after the marketing for the Post Office, Public Health England, Department for International Trade, WRAP and Recycle London.
In his new role, Angel will advise and lead on strategy across Perfect Storm’s client base, the Perfect Storm brand and business development.
He said: “I’ve been lucky to have had the opportunity to learn from some of the best minds in the industry over the last 18 years. I hope I can bring my strategic knowledge, people skills and industry understanding to help build on the excellent reputation Perfect Storm has achieved for itself over the last four years.
“I love Adam and Dave’s enthusiasm and drive, and not only that but the agency is match fit for the current challenging times. The old agency structure has been under threat for a while and now we are going to see a seismic change which Perfect Storm is perfectly placed to take advantage of. It’s very exciting and I’m really looking forward to seeing where this journey takes us.”
Perfect Storm was established in 2016 by Dave Nutter and Adam Errington with the aim of disrupting the traditional agency set-up with an emphasis on talent, trust and scalability.
It has an in-house team of digital producers and directors and hand-picks a team of specialist partners from their curated network to execute every brief.
Errington said: “This is a significant appointment for us as an agency, we’re fortunate to have Jon joining the team. He brings with him outstanding experience working with some of the best strategy and planning departments in the country, on some of the biggest and most interesting brands.
“Jon will help lead on strategy across our client base but will also be an invaluable wider resource as we develop as an agency and move on to the next phase of our growth.
“Commercially, we’re performing 30% up year on year which is an amazing achievement by the team considering the current climate. We’ve got the model in which we operate to thank for that too of course, and we’re certainly finding ourselves with a great competitive advantage given how we’re able to scale up and down for clients and deliver what they need, quickly.”