Stickyeyes has been selected by The Kroger Co. Money Services Department to support the transformation of its digital strategy.
The partnership will see the Leeds agency supporting key areas of search engine optimisation, digital strategy, content marketing and web design.
A key part will be the launch and optimisation of a new digital platform for Kroger Money Services, whose services include money transfers, money orders and debit card cashing,
As part of the largest traditional grocery retailer in the United States, Money Services can be found in most Kroger Co. stores across the country. Kroger employs 443,000 employees and turned over almost $2bn in 2016.
Sara Shelton, head of money services for the Kroger Co, said: “We have been impressed by Stickyeyes’ skills, talent and ability to partner with us on some of our most critical digital marketing, design and SEO efforts. We see a tremendous opportunity ahead as we partner to transform our digital presence and customer offerings.”
Stickyeyes, who ranked first in Prolific North’s Top 50 Digital Agencies 2017, already works with financial clients including Enova International, MBNA, TD Direct Investing and Leeds Building Society.
Its chief commercial officer, Glen Conybeare, said: “The Money Services team of Kroger is an exciting brand to be working with. Both parties feel that there are huge opportunities for the brand to grow, and that digital will play a significant role in that growth.”