Swimming pool booking site, Swimple, has appointed The SEO Works, as it looks to increase sign-ups from pool owners and expand its nationwide presence.
Co-founded by two brothers in 2022, Swimple offers users an easy way to explore and book private swimming pools in their local area. The goal is to offer families, couples and individuals the opportunity to swim at their own pace in private surroundings.
Since the launch, the brothers have worked to build their portfolio, and now have 20 affiliated pools across the UK, as well as a huge ‘pool’ of users who regularly book private sessions.
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But Swimple are on the hunt for more: With roughly 250,000-300,000 privately owned swimming pools in the UK, the goal is to expand nationwide and increase the number of private pool owners who list on their website directory.
The team at Swimple knew that building organic presence was the most effective way to do this. However, the team don’t have the internal resources to build an effective SEO campaign, so they sought the assistance of a digital agency.
Swimple partnered with the Sheffield-based SEO Works after being impressed with its online reputation and the level of detail provided during initial talk stages.
Co-founder at Swimple, Alistair Wood, said: “We chose SEO Works because their reputation spoke for itself – their reviews were outstanding, and from our very first interaction, their professionalism really stood out. They went above and beyond by providing a comprehensive initial audit of our website, which gave us immediate value and clarity.”
To kick-start Swimple’s campaign, The SEO Works hopes to increase visibility amongst private pool owners by expanding both the number of commercial pages and the informational content across the site. They’ll then aim to encourage sign-ups by highlighting the number of benefits owners can look forward to by joining the directory.
Following this, the team will explore ways to optimise the website to capture more traffic from both mobile users and local searches.
Wood said he is confident in the SEO Works’ approach: “As someone new to SEO, I particularly appreciated how approachable, patient, and supportive the team has been throughout the process,” he explained. “Their communication is excellent, and they’ve guided us every step of the way. It was also important to us that everything is handled in-house, which gives us real confidence in the consistency and quality of their work. We’re excited to be partnering with a team that truly feels like an extension of our own.”
Alex Hill, sales director at The SEO Works, added: “We are incredibly proud to partner with Swimple and help them dive into their new chapter of digital growth. From our initial talks, it was clear that their concept had immense potential, and we’re excited to help them take it to the next level. Our SEO team is committed to providing the service and support Swimple needs to make a splash in the UK market.”
The SEO Works’ previous and existing leisure clients include UKBreakaways, Ticket Compare, Chill Tubs and Platinum Spas.
