Manchester agency JBH has joined forces with MyTelescope to enhance how the agency measures brand visibility, using share-of-search data to connect PR performance with business growth.
The partnership enhances JBH’s ability to measure, interpret, and communicate the real-world impact of digital PR. By combining MyTelescope’s market and brand data with JBH’s creative intelligence, the agency is strengthening the link between PR activity, search visibility, and long-term brand growth.
MyTelescope combines AI with search data that reflects real consumer behaviour. Built on billions of searches from platforms including Google, YouTube, Amazon, and TikTok, its dataset provides one of the most accurate and comprehensive views of brand awareness and demand available today.
MyTelescope tracks genuine shifts in consumer intent over time. Its AI-powered interface makes exploring this data simple and fast, allowing users to ask natural-language questions and drill down into competitors, categories, and timeframes in seconds. It gives brands and agencies a trusted view of what drives growth, why it’s happening, and how to stay ahead of the market.
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Jane Hunt, Co-Founder of JBH (pictured), said: “AI has made data more accessible than ever before, but data alone doesn’t build great campaigns. The advantage lies in how creatively you can use it. MyTelescope adds another layer of intelligence to our work, helping us understand what’s driving brand awareness and why.
“We’re excited to put it through its paces with brand-led campaigns that explore the stories behind some of the world’s biggest names.”
JBH is already using MyTelescope to track and visualise shifts in brand awareness for clients, for example in the case of Spacegoods, the functional mushroom brand. Here, JBH’s PR strategy and digital coverage have directly contributed to measurable growth in brand awareness. Using MyTelescope data, JBH was able to demonstrate that Spacegoods has overtakenits main competitor in share of search and overall brand visibility over the last six months – evidence of how targeted storytelling and consistent earned media can drive genuine market momentum.
Andrew Lister, executive director at MyTelescope, added: “Working with an agency like JBH, which blends creative thinking with a deep understanding of digital performance, gives us the perfect opportunity to showcase what MyTelescope can do.
“JBH’s real strength lies in how they use the platform to uncover trends, validated by search behaviour across multiple platforms, and turn those insights into stories that capture attention, earn trust, and deliver measurable impact for brands.
“The combination of AI and search data gives a true reflection of what people care about and JBH knows how to translate that truth into campaigns that move markets.”
In an age where AI tools can surface vast amounts of data in seconds, the real power sits with the teams who know how to connect the dots creatively, says JBH, adding that this new partnership reflects the agency’s wider commitment to pairing technical capability with creative PR strategy.
