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Agent launches campaign with Commonwealth War Graves Commission


North West agency Agent has worked with Commonwealth War Graves Commission on the design and delivery for its second annual campaign, War Graves Week.

The brand and communications agency was appointed to help with the production and launch of the campaign, following a successful tender process with the organisation in January this year.

The Commonwealth War Graves Commission (CWGC), which works to mark, record and maintain the graves from those who died across both World Wars, is running the campaign until May 28th with a host of events taking place across the country.

As part of the campaign, Agent has created an interactive experience for the CWGC website which highlights and commemorates people from the World Wars with ‘Ordinary People, Extraordinary Times’ as the theme for this year’s event.

Within the full-service contract, the agency has assisted with on-going communications and PR support, event support and project management of the national campaign.

As well as the interactive experience, which is now live on the CWGC website, the agency’s creative department were responsible for all design work, including artwork for specific events, social media assets and photography support.

Agent’s Head of Strategy, Daniel Byrne, said: “We have loved working on this project and were delighted that CWGC chose to work with us. War Graves Week allows us to look back at the sacrifices made by people from all walks of life and from all around the globe during the two world wars.

“We have created an online experience bringing the stories of some of these people to life. We worked with a fantastic team of historians at CWGC to find the stories and source material to use. Our creative team then looked at how to build a visual language to this, using a mix of illustration and original photography. Our digital team brought this together into an online experience.”

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