Manchester’s Regital and Skyrise Intelligence have announce their merger.
The 2 companies were both co-founded by husband and wife team, Ian and Michelle Vint – and Alex Petrie. They’ll now both fall under the Skyrise brand name.
“We are delighted to have successfully completed this transaction against what is unquestionably an uncertain economic backdrop,” said Michelle Vint.
“This is not only a transformational moment for both of the previous businesses, it is also a significant development within the UK advertising sector, creating a scaled-up business with an unrivalled view of real people.”
The Vints set up Regital in 2011, with Michelle moving into a more strategic role in 2021 to focus on Skyrise Intelligence.
That saw the promotion of Managing Director, Paul Bernard, who’ll take up the same job at Skyrise.
“Today, we have brought together two very successful businesses that are highly complementary to one another,” he said.
“Together they bring an incredible pool of talented professionals with a strong ethos of data driven insight informing successful campaigns. Simplifying the businesses and coming together under one single brand is a key enabler to drive our future growth. The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning, and measuring media. Powered by unrivalled data and insight.”
The combined company will employ more than 40 staff and combine Skyrise Intelligence’s real data sets and customer insights with Regital’s programmatic marketing.
