The Co-operative Bank is calling on consumers to withdraw their money from banks that finance climate change in its new campaign.
The campaign, produced and overseen by Dentsu’s Manchester office, urges people to “Withdraw From This” in an effort to tackle the climate crisis.
The dramatic advert will air for the first time on Wednesday evening (September 21), and shows a customer taking money out of an ATM. As they do so, the walls of the bank crumble away to reveal the journey their bank notes have been on. The notes flutter through scenes of worldwide devastation caused by the fossil fuel industry, before finally being dispensed into the customer’s hands.
“Do you know where your bank invests your money?” asks the voiceover. “It could be logging in the Amazon. Or coal-fired power stations. It’s time to Withdraw From This.”
The advert ends by calling on people to join The Co-operative Bank, a bank that hasn’t financed fossil fuel production for over 20 years. The ad was captured in a public environment, using hi-tech projection mapping techniques to stop passers-by in their tracks with striking images.
