Blue Array to lead PR strategy for CBD brand
SEO agency Blue Array has been selected to work with CBD brand Cannaray to lead its PR strategy and activity for 2022.
The agency, which announced the launch of its Manchester hub last year, will be tasked with driving awareness campaigns and educating consumers on a CBD lifestyle.
Blue Array’s Digital PR arm, which launched in August last year, will be working on the PR strategy and activity which will also include raising the visibility of the brand through media relations and product promotion.
Brand ambassador and TV presenter Claudia Winkleman appeared in a national television and out-of-home campaign for the brand in 2021.
Jodie Harris, Head of Digital PR, said: “We are thrilled to be in partnership with Cannaray and to focus on delivering the brand’s core messaging whilst ensuring they dominate through organic search for the year ahead. We know this year is big for Cannaray and we are excited to be a part of the journey.”
Jessica Mills, Head of Digital and Communications at Cannaray, added: “Since appointing Blue Array to drive our SEO, they have proved to be a valuable agency partner and we are delighted to be deepening our partnership through Digital PR. The Blue Array team brings a huge amount of energy and passion to their approach, and we look forward to working with them moving forwards.”