Aberfield Communications has been appointed by John Winter, a supplier of foundry and dental products, to grow its customer base following the launch of two new websites.
The Leeds-based PR, social media and brand communications agency will provide an on-going digital strategy, social media support, and be tasked with providing SEO driven blog content creation.
The agency will also be responsible for directing customers to the new website, grow sales channels and expand John Winter’s engagement with decision makers in the foundry and dental industries.
Adam Bennett, managing director, at John Winter, said: “We were keen to appoint an agency that showed us that they really understood our business and what our goals and objectives are. Having worked with the Aberfield team before, we were confident that they would be a great agency to work with following [the] launch of our new websites.”
Tim Downs, director at Aberfield, added: “We’re extremely pleased to be working with John Winter again to support them with their long-term goal of expanding their audience reach.
“As well as recently launching its new website, the business is also further developing its comprehensive dental equipment range, providing us with plenty of opportunities to help communicate its reputation as the independent market leader in the supply of dental and foundry products to both new and existing customers.”
