After Eight has appointed Grayling North to lead its consumer PR and influencer Christmas campaign, following a competitive pitch.
The Leeds-based agency will also work as Quality Street’s influencer agency for the festive season.
“We’re excited to be working with Nestlé as After Eight’s first consumer PR and Influencer agency partner, and as Quality Street’s Influencer agency,” said Katie Eborall, Director, Grayling North.
“Our unrivalled network and our extensive experience in the food and FCMG sectors make us well-placed to support Nestlé as it launches these innovative campaigns and makes its mark as a forward-thinking chocolate specialist. Moreover, we’re delighted to be part of making special memories during the holiday season.”
The work will be undertaken by its network of staff across Leeds, Manchester, Bristol, Birmingham and Scotland.
“Grayling’s team stood out as the agency that could offer exactly what we needed; a strong understanding of our industry, coupled with a creative outlook and a proven track record of landing focused messaging in the media up and down the country,” added Debbie Bowen, Senior Brand Manager at Nestlé.
“Having teams on the ground in different regions really appealed and brings a unique insight to consumer trends and purchasing decisions. We’re looking forward to delivering these exciting campaigns and are confident in our decision to be partnering with Grayling.”
Grayling will also undertake a digital-led consumer campaign for Quality Street to promote its personalised tin and launch a direct click-through call-to-action to encourage sales.