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Everton partnership to find naming rights partner for new stadium


Everton has partnered with Elevate Sports Ventures to develop a “bold commercial strategy” for its new waterfront stadium.

The agreement with the sports specialist will focus on supporting new partnership sales, not least a global search for a naming rights partner for the 52,888 capacity stadium.

“It is important that the Club capitalises on the many commercial opportunities presented to us by what will be a world-class stadium on a world-famous waterfront,” explained Richard Kenyon, Everton’s Chief Commercial and Communications Officer.

“To do this, we needed to find the right partner to ensure we maximised these opportunities, particularly in respect of commercial partnerships. Following an extensive process, we were pleased to appoint Elevate as our partner – and from our work with them to date it seems we have made a great choice. We’re excited by the opportunities ahead of us – and to be working with Elevate to deliver them.” 

Everton’s new home on Liverpool’s north docks is the largest single site development under construction in the UK. Global Commercial Real Estate and Investment firm CBRE estimates the new stadium and associated developments could deliver a £1.3bn boost to the nation’s economy, create around 15,000 jobs and attract more than 1.4m visitors to the city of Liverpool. 

“Elevate Sports Ventures is proud to stand alongside Everton as the Club embarks upon this monumental and history-making new endeavour,” said Shawn Doss, Elevate Sports Ventures Chief Business Office for International.

“Everton’s ambition to create one of the most premier stadiums in the world, on such a unique piece of property, has the potential to change the Club’s legacy  and the City of Liverpool forever. We are honoured to partner with Everton as we support their efforts to deliver the most sustainable, technologically advanced and fan-friendly football stadium in the Premier League. Everton and Elevate are aligned and confident in our shared commitment to create a best-in-class experience for Everton fans, players, partners, and the wider Liverpool community.” 

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