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Ad Net Zero launches updated training and free guide


Ad Net Zero, the advertising industry’s response to the climate crisis, has launched an updated training programme and published a refreshed guide, freely available as it marks the first day of its Global Summit.

The two-day event features 66 speakers from across the world in 28 sessions, with every second of the programme focused on helping advertising and marketing services professionals take practical action and help tackle climate change.

The Ad Net Zero training (Essential Certificate) is available in two forms – an updated version for UK advertising practitioners and a new international version to help professionals around the world, including information on the global rules and regulations to correctly promote environmental claims and avoid greenwashing.

The Ad Net Zero training initially launched in the UK and more than 1,000 people have enrolled in the training from 137 companies across the advertising ecosystem, including M&C Saatchi and Meta, both of which have trained large groups of their employees.

Seb Munden, chair of Ad Net Zero and former general manager, Unilever UK and Ireland, said: “Every person in the advertising industry can take effective action in their role to help tackle climate change and build a net zero economy – we just need to be clear what those actions are. The Ad Net Zero training means any industry professional, worldwide, can now develop their expertise in sustainable advertising practices. The guide provides the latest sustainability know-how for businesses to begin their journey on measuring and reducing their carbon emissions. I encourage everyone in our industry from brands through to agency teams, from media owner sales teams to ad tech providers, to engage with these as urgent and mission-critical.”

Ad Net Zero was founded two years ago in the UK by the Advertising Association, IPA and ISBA. The Ad Net Zero training comprises five to eight hours of learning divided into five modules – Climate Fundamentals; Ad Net Zero; Changing the Way We Work; Sustainable Behaviour Change, and Understanding the Rules and Regulations Around Greenwashing in Advertising. It isaimed at empowering professionals in the advertising and marketing industries with the knowledge and practical skills to take positive action and the cost is set at £60 for Ad Net Zero Supporters and £120 for everyone else.

The Ad Net Zero Guide has been refreshed to help answer any questions industry professionals and companies have as they work shift their businesses to a more sustainable footing. The updated version draws insights and tips from the Ad Net Zero supporter base to help advertising and marketing professionals address any practical questions they have, with the aim of encouraging systemic change within the industry. The guide includes a 10-point plan – from looking at establishing a ‘Green team’ to exploring how to reduce energy usage and business travel or setting Science-Based Targets. It also explains how becoming an Ad Net Zero supporter can accelerate the industry’s journey to net zero. Download the latest version of the guide at the website.

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