Newcastle e-commerce agency WE-COM has expanded its partnership with global family health and nutrition company H&H Group, adding organic and AI search services to its remit.
Headquartered in Hong Kong SAR, with offices across Europe, Asia and Australia & New Zealand, H&H Group is made up of established brands across adult, baby and pet nutrition, including Zesty Paws (pet supplements), Aurelia (cellular beauty supplements and probiotic skincare) and Swisse (natural health supplements), among others.
H&H will continue working with WE-COM following a series of successful audits and consultancy projects during 2026. The expanded scope will see WE-COM apply AI-driven tools and processes to strengthen H&H Group’s visibility and performance across both traditional search engines and emerging AI search platforms in collaboration with the group’s global marketing team.
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Liv Lomax, head of group digital marketing technology at H&H Group, said: “Search is changing fast, especially with AI, and we needed a partner who could help us move with it rather than just react. WE-COM has been that partner across both strategy and delivery, and the proprietary technology they’re bringing to this next phase is genuinely exciting for us.”
James Mechan, strategy & delivery director at WE-COM, added: “Our continued partnership with H&H is a really strong endorsement of the value and level of expertise we offer. We’re looking forward to applying that same approach at scale, supporting the global team across an even broader set of priorities and opportunities.”
Founded in 1999 as Biostime International Holdings and listed on the Hong Kong Stock Exchange in 2010, the organisation was renamed H&H Group in 2017 and has since expanded with further brand acquisitions across the globe. H&H Group reported global revenue of USD $2 billion in 2025, now with more than 2,700 employees worldwide and products available in over 30 countries.
WE-COM helps e‑commerce brands focus on what really drives growth, deploying senior specialists exactly where and when they are needed across organic and paid search, social, email, and more. Founded in 2025 and headquartered in Newcastle upon Tyne, the agency is led by Tom Etherington (Founder & MD) and James Mechan (strategy & delivery director).
