Performance marketing specialist Summit has officially celebrated its 15-year anniversary with Three Mobile by achieving 3.4m total sales for the client.
Over the past decade and a half the Hull-based agency has worked closely with Three Mobile on its affiliate network technology in the form of a bespoke affiliate tracking platform it designed for the mobile network provider.
When Summit first partnered with Three Mobile, back in 2008, the initial brief was to help Three consolidate all its different lines of business including phones, SIM Only Deals, and Pay as You Go, into one affiliate program. Although not seen as possible at the time, Summit’s technology enabled Three to bring together all streams of activity, saving them a large amount in fees in the process.
These savings were then re-invested into the affiliate program to further improve performance and drive incremental sales. Summit is also currently engaged with Three’s affiliate team to work on the current peak retail season.
Three Mobile is currently the joint-longest client relationship for Summit – Argos shares the title having also worked with the agency for 15 years.
Iain Davidson, lead affiliate manager at Three UK, said: “It’s been a pleasure working with Summit Media for so many years. Their efforts have been greatly appreciated and have really helped us grow the affiliate area and our digital business. We really appreciate how they consistently go above and beyond for us.”
Immy Hussain, head of affiliates at Summit, added: “We’re so proud of our relationship with Three Mobile. Working with a client for 15 years is a huge achievement and speaks highly of the great work we have accomplished, as well as our ambitious plans for the future. Three is a powerhouse in the telecoms world, and its success has been complemented by our 20 years of expertise in retail.”
