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McCann Leeds to explore modern families in latest Creative Courage event this week

McCann will be opening the doors to its Leeds office this Thursday for the latest event in its popular Creative Courage series.

As part of this exclusive event, to be held between 6pm and 9pm on May 16th, McCann will explore developments in the ever-changing creative landscape and focus on some of the detail behind the agency’s consumer insights.

This week’s event – which is free to attend – will feature talks on changing attitudes within modern families and what it means for brands, AI and performance marketing, and brand vibrancy.

Here’s the full line-up:

  • The Truth About Modern Families: Exploring the changing attitudes, behaviours, and definitions of parenting around the world and what it means for brands.
  • AI & Performance Marketing: Showcasing how to introduce AI into performance marketing strategies.
  • Brand Vibrancy: Demonstrating how shining a bright light in the lives of customers can help brands navigate the increasingly opaque world of advertising.

Olly Sowden, Managing Director at McCann Leeds, said: “Our last Creative Courage event was so well received and led to plenty of meaningful discussion.

“We’re looking forward to welcoming a whole host of attendees to our office on the 16th as we open the conversation around these interesting and important topics.”

You can find out more and register for the event here.

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