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Summit appoints former Coca Cola music video AD

Summit, a performance marketing specialist agency based in Hull, has appointed Komal Ahmad as assistant brand manager – the 30th Summit appointment in the last 12 months.

Ahmad previously worked for a year at Coca Cola’s music franchise in Pakistan as an assistant director, helping with the visual side of music production, creating video concepts and executing creative campaigns. Beyond this, she brings over seven years’ varied experience to the role, including a spell on the research and production team at Pakistan’s SOC and a stint as assistant brand manager at Summit’s partner and CSS tool Productcaster.

Her new role will focus on positioning Summit as a leading voice in the performance marketing industry. Ahmad will be tasked with delivering and promoting an annual programme of events, education, and data-driven content to benefit Summit and Productcaster’s 1000s of retail clients and the ecommerce industry.

One of Ahmad’s biggest upcoming projects is Summit’s upcoming webinar in collaboration with Google, as well as planning an event at the Leeds Digital Festival in September. She will also fill the position of dedicated brand and partnerships executive for Productcaster.

Ahmad and Summit first became acquainted while the former was studying at the University of Hull, where Summit works extensively. While working at Summit, Komal is also completing her Masters in Advertising and Marketing, having already majored in Advertising and completed her undergraduate degree in Media Sciences.

Ahmad said: “I have a lot of experience with filmmaking and advertising and I’m keen to gain even more experience in different aspects of the industry. It’s also great to see how the UK advertising world differs from Pakistan and how I can also bring my knowledge and skills from what I’ve learnt to the UK market.”

Martin Corcoran, owner and CEO of Summit and Productcaster, added: “Komal’s appointment comes at a very exciting time for Summit. We are continuously growing from strength to strength and striving to become one of the UK’s top performance marketing agencies.

“Komal’s role is vital in enabling us to deliver quality data driven content, showcasing our Google Premier Partner status, and our 23 years of experience. The fact that she has chosen to come to us thanks to the strong relationship we have with our local university is the icing on the cake.”

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