Black Friday is a critical, yet notoriously expensive, period for retailers. To help brands navigate this high-stakes season, award-winning integrated agency Jaywing is partnering with Euro Car Parts to host a webinar on “How Not to Waste Your Budget This Black Friday.”
The virtual event, held on Thursday 3rd September 1-1.30pm, will provide businesses with actionable strategies to protect their budgets, plan effectively, and maximise their return on investment during the competitive shopping season. With media costs soaring and competition at an all-time high, entering the market unprepared can lead to wasted spend and missed opportunities.
The webinar will feature insights from experts at Jaywing and its long-standing partner, Euro Car Parts. Speakers will discuss the importance of early planning, from setting budgets and promotional calendars to sophisticated audience segmentation.
Karen Snape, Data Science Director at Jaywing, highlights the need for a more intelligent, data-driven strategy. “There’s a feeling that Black Friday is just a mass sale event, but a segmented approach works much better,” says Snape. “A classic view would be an RFM (recency, frequency, monetary) segmentation. This allows you to identify your VIPs, the loyal customers who will likely return anyway. Why would you give them the same deep discount you’d offer a cold, lapsed customer you want to bring back? It’s a recipe for giving away margin.”
The discussion will also cover the proven success of this tailored approach. In their previous Black Friday campaign, Jaywing and Euro Car Parts were able to double the media budget while maintaining the same cost efficiency, a significant achievement considering rising media inflation. The campaign doubled the number of purchases and also increased the average order value, demonstrating the power of a smarter strategy.
Attendees will learn how to:
- Plan and allocate budget effectively, considering factors like media inflation and shifting attribution models.
- Develop a robust channel plan that aligns with specific business objectives, from brand awareness to direct conversions.
- Implement sophisticated audience segmentation to avoid wasting money on loyal customers and effectively re-engage lapsed ones.
- Establish a strong measurement framework using techniques like holdout testing to prove the true incremental value of marketing spend.
- Use post-campaign analysis to gather learnings that inform a powerful, year-round “always-on” strategy.
This webinar is designed for marketing managers, e-commerce leaders, and business owners looking to move beyond reactive discounting and build a profitable, sustainable Black Friday strategy. All webinar registrants will receive access to Jaywing’s Black Friday Success Framework after the event. This practical 3-stage guide provides a clear roadmap covering how to Prepare to Scale, Optimise Live Performance, and Capture Long-Term Value, enabling brands to turn insights into a repeatable, year-round strategy.
To secure your spot and learn how to make your budget work harder this Black Friday, sign up for the free webinar here: https://www.jaywing.com/how-not-to-waste-your-budget-this-black-friday-with-euro-car-parts/
