Plans were recently revealed for Therme Manchester, a £250m wellbeing resort opening in Trafford City in 2023. Last year Therme appointed Duncan Newbury as VP of Brand Strategy and Marketing Director. He explains how the company plans to market a brand new concept to the UK post-pandemic.
When we talk of spa breaks, yoga, mindfulness and other wellbeing activities we often imagine experiences with a costly price tag, reserved for the world’s wealthy. In contrast, Therme Group has created a model that is inclusive and affordable, with the aim of allowing wellbeing to become accessible to all.
The concept is being rolled out globally and will be coming to the UK with Therme Manchester, the UK’s first city-based wellbeing resort, scheduled to open in 2023. The concept is already successful in Europe and the resorts operate at scale. Therme Bucharest welcomes 1.3 million guests a year, Therme Manchester, covering 28 acres, the size of 19 football pitches, is significantly bigger and is expected to welcome even more.Therme Manchester will have a biodiverse environment including a large family area with waterslides, a wave pool, indoor and outdoor pools, steam rooms and exotic palm trees. A dedicated adults’ area will have warm-water lagoons among spectacular botanical gardens, swim-up bars, therapeutic mineral pools and beautifully designed steam rooms and saunas. Daily programming will include aqua-gym sessions, and gardens will create spaces for yoga, Pilates and other activities.
