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Deep dives

Deep dives into the North’s tech, creative, digital, marketing sectors.

Leaner teams, specialist networks and AI: How Northern agencies are reshaping themselves in an age of disruption

It’s time for Autotrader! How IMA helped reimagine the UK’s most trusted car marketplace for a new era

How to win over investors (and what sends them running) – experts lift lid on the do’s and don’ts of raising capital

“We need more control over our destiny”: Can Scotland become a ‘global hub’ for film and TV by 2030?

How an ex-Johnson & Johnson MD turned to ‘God’s Gang’ – and why the animated series is ‘not religious’

‘We need to bang the creative drum more loudly’ – What’s driving Manchester’s growing digital and creative cluster

‘There’s no reason we should be second best’ – Why Newcastle has all the right ingredients as a marketing and creative hub

A Week in My Life

A Week in My Life: Paula Marcantonio, Creative Director and Partner, SUPERSONIC

“Liverpool is a home of creativity”: What’s ‘unique’ about Liverpool’s £220m games sector and tackling the industry’s talent dilemma

“It was the worst day of my life”: Award-winning Ukrainian filmmaker on escaping war for a new life in Manchester

HOME Manchester u-turn over Palestinian event: Should brands and creative companies remain politically neutral?

Sumo Group on developing the next generation of gaming leaders across the North

How a near-death experience after a tick bite paved the way for edtech platform Plytime

How AI-powered ‘digital humans’ could be the next big thing to shake up the influencer industry

As more than a quarter of UK tech jobs now seek clued-up AI staff – is the North ready to lead the way on AI?

“AI is not going to replace creativity”: ITV’s Head of Creative talks AI, the ad world, media and blended campaigns

Why should agency leaders care about personal branding?