DMFA has revealed a fresh new look following a rebrand by Manchester creative agency Dawn.
DMFA, a London-based digital marketing agency owned by Japanese multinational Softbank, provides support to those looking to enter the Asian market. It needed to better communicate its ability to connect the East and West, and approached Cheadle Hulme-based creative agency Dawn to carry out the project.
Following a brand workshop, Dawn explored Asian folklore to discover Akai Ito, a traditional tale popular in Asian culture which tells the story of an invisible red thread. According to the legend, it connects us to those we are destined towards, and whilst it may tangle or stretch it will never break.
Dawn was inspired by large-scale string art installations, using UV threads to create gigantic woven structures and how this resonated with the concept. This provided them with the basis of a vibrant colour palette, underpinned by classic neon scenes of Tokyo at night.
