Vodafone has hidden Christmas elves all over the UK as part of a new, free-to-play and already-live Augmented Reality (AR) game aimed at spreading some festive joy to families and children.
The interactive Elf and Seek game encourages players to scan their phones to see if they can find elves hidden across the UK, and even around their homes, for a chance to win thousands of prizes with VeryMe, Vodafone’s rewards programme.
