Manchester integrated agency Refinery has launched its first creative since winning the account for the East of England Co-op Funeral Services in July.
The campaign has launched with a 40-second TV advert, centring on family teddy Benny the Bear, passed from father to daughter at birth and following the family through its milestones until his original owner’s funeral, supported by the East of England Co-op Funeral Services Team.
It is titled ‘It means everything to us, because it means everything to you’ and is intended to show the care and attention required when entrusting someone with the care of a deceased loved one.
The regional TV campaign is also being supported with radio, OOH, in-branch, digital and social activity.
