Tom Cummings has joined Manchester’s Refinery Group to help establish the agency’s new integrated PR offering.
Having been with McCann Manchester for more than four years, Cummings has taken up the role of PR Director, responsible for providing strategic additional services to Refinery Group’s clients as well as establishing its new PR department’s credentials.
He brings 15 years of experience internationally in PR and communications, having held roles across the UK and APAC regions. He’s run integrated press offices for a range of leading brands, including McDonald’s, Virgin Mobile, British Airways and Aldi.
Tom Cummings said: “It’s an exciting time to join Refinery as the agency embarks on a new phase of growth and creative and strategic direction.
“The vision is to offer the very best integrated thinking, where PR is no longer the bolt on, but powerful enough to be a central consideration that can elevate brand perceptions alongside great creative.”
Nick Bradshaw, CEO at Refinery Group, added: “Tom’s years of integrated experience and passion for approaching PR differently will provide both new and existing clients with an exciting way of reaching and communicating to their audiences.”