Mars-produced Celebrations has been named YouGov’s greatest brand mover for October, along with three other chocolate brands in the run-up to winter.
This month, consumers have also turned their attention to tech brands, with something of a focus on deliveries and entertainment – demonstrating potentially that people are settling down and staying in.
Celebrations, the sharer box of miniature chocolates, led the pack in the Biggest Brand Movers, which shows the ten brands seeing the greatest uptick in consumer sentiment over the course of the last month.
It is calculated using YouGov’s ‘BrandIndex’ metrics, which represent consumers’ brand awareness, sentiment, and purchasing intentions.
YouGov reports that Celebrations‘ success matches up with previous years’ changes in attention towards the brand, as people start thinking about and planning for Christmas.
The researcher recently announced its UK Best Brands 2021 event, which will include guest speakers from a range of brands including M&S Food looking at how the past year’s Best Brands and Brand Improvers increased and sustained their fortunes.
