A selection of cinema chains and a hair care brand have won the attention of consumers this month, according to the latest figures from June’s edition of YouGov’s monthly BrandIndex Biggest Brand Movers list.
As part of an ongoing series, the list revealed by YouGov this month details the brands which have piqued the interest and made an impact in the minds of UK consumers.
As Covid restrictions are starting to gradually ease, cinemas take their place in the spotlight on the brand list this month as filmgoers make their way back to the big screen, with cinemas reopening on May 17.
The top spots were taken by GHD, Odeon Cinema, Vue Cinema and clothing retailer Boohoo.
YouGov’s Biggest Brand Movers: June 2021
1 GHD
2 Odeon
3 Vue
4 Boohoo
5 Apex Legends
6 Cineworld
7 Hamptons
8 LG
9 FreeSat
10 Pandora
Data for the biggest brand movers in May compared statistically significant score increases across a range of metrics between April and May 2021. Brands are ranked based on a variety of metrics which include factors such as whether a consumer would consider a brand, ad awareness, and whether they had heard anything about the brand in the past two weeks.
