Simplicity takes courage but is the key to advertising success, said Sam Calvert of Plusnet when he presented at McCann Leeds’ recent Creative Courage webinar on May 20th.
He was talking to a gathered audience of marketers online, who have enjoyed the series of engaging webinars on creative brilliance which have featured special guests including Pete Markey of Boots and Danny Micklethwaite of Arla.
Creative Courage is McCann Leeds’ programme of events, many of which have been hosted virtually, launched when the agency opened in the city with a special live event at Leeds’ Showcase Cinema in 2019.
This time, the Marketing Director of Plusnet, Sam Calvert, explained how some of the most ambitious choices he’s had to make have involved striving for simplicity.
