Prolific North teamed up with McCann and Channel 4 for a unique event that celebrated creativity and its power to change things for the better.
The event, called Creative Courage, was held at the Everyman Cinema in Leeds city centre and brought together over 200 industry figures and a series of fascinating speakers exploring how creativity fuels optimism, prosperity and people.
Creative Courage was also held to mark the arrival of McCann’s new Leeds office, just months after the opening of Channel 4’s new national headquarters in the city.