Dead Pixel Films has won a competitive pitch to become a video partner for multiple brands across the Premier Foods portfolio.
The Manchester-based video production company has begun work on a series of digital campaign videos as part of a suite of YouTube pre-roll ads for the PLC.
It will work with a range of household brands including OXO, Sharwood’s, Ambrosia, Batchelors and Bisto.
Dead Pixel says it will be using a range of specialist equipment, including high-speed cameras, to capture slow-motion, macro detail and ‘food porn’ content on location at houses sourced around Manchester and Cheshire.
