Kieran leads the creative side of things at Dead Pixel Films, the video production company which works with high-profile brands like ASDA, Heck Sausages, Yo! and Superdry.
Based in Manchester, Dead Pixel Films produces solely visual content for agencies and brands, creating content in-studio, on location and outdoors to make striking and unforgettable content. Mainly working with sports, food and lifestyle brands, their videos appear across social, OOH, and point of sale.
The company was founded in 2017 and is owned and run by Kieran and Cal, two experienced filmmakers who have taken the production house from strength to strength.
Here’s what a week in Creative Director Kieran’s working life looks like – it’s a busy one…
Monday
This week, Monday morning starts with a 7:45am alarm (snoozed for 10 minutes), followed by a bagel and coffee in the kitchen – I work better on more sleep and am often up much earlier when on set, so I won’t pretend that I get up at the crack of dawn when I don’t have to.
I try to avoid the traffic by heading into the office really early or arriving between 9:30am and 10am (we’re big on being flexible when we can, and I prefer to work later). Today is the latter – so I jump on my laptop with breakfast and take the time to go over my schedule for the week and send a few emails. I like to group quick tasks together and get them out of the way in small sprints; it stops me procrastinating later on.
I arrive at the office with the best greeting you can imagine. My business partner Cal’s labrador, Freddie, is always happy to see you walk through the door and never forgets to let you know it. It’s the best way to start the day (and we get it every day!).
The rest of morning is spent joining two new business calls and working on a creative treatment, followed by a quick run-through of Wednesday’s shot list and script with the team.
After lunch, Cal and I run through our pipeline and cashflow (extremely important with the way the world is at the moment) before debriefing on Friday’s foodie shoot that we did near Surrey. It was a late finish, so it’s good to sleep on it over the weekend and then form a plan for the post-production today.
