The CEO of Leeds-based integrated agency CreativeRace has outlined the next stage of growth for the firm which has been on a hiring spree during lockdown.
Rob Shaw has now been at the helm of the company, which counts ASDA and Greggs as long-standing clients, for three and a half months.
For the next 12 months, Shaw said his goals were to put the agency “firmly back on the map”, and to broaden its core capabilities in data and digital.
“Our key focus right now is making sure we have a magnifying glass on what is already good about the agency, and working out how we can add to that with broader capabilities,” he told Prolific North.
“You’ve got to do it without breaking what was good about the agency in the first place.”
Founded in 1978, the agency was known as Gratterpalm until a rebrand in 2015 during a period of growth which includes the acquisition of London-based CRM specialists Underwired.
