Creative Concern is behind an international campaign calling on future treatments for Covid-19 to be affordable, accessible and not the subject of profiteering.
The Manchester agency was commissioned by Make Medicines Affordable (MMA) to produce social media animations.
“Our concern is that the financial and pharmaceutical sectors will seek financial returns as unprecedented as the pandemic itself and that over-pricing and profiteering could result from what is a global crisis,” explained Gemma Taylor, campaigns manager for MMA.
“We’ve worked with the team at Creative Concern to craft a powerful campaign message across social channels which will raise this as a key global issue.”
The animation demonstrates that possible treatments for the virus could all be mass-produced for around $1 a day, according to research from the University of Liverpool (UK).
