Creative Concern has revealed the new brand and website to mark Together Trust’s 150th anniversary.
The Manchester agency developed the brand following a process of research and consultation with staff, partners and supporters. This led to the creatino of key values of: play, grow, achieve and care, which have been transformed into handwritten-style graphic devices, that work throughout the creative.
“Every brand is underpinned by a set of values that are core to that organisation but with Together Trust we went a step further and literally wove the charity’s values into the aesthetic,” explained Elizabeth Newell, Head of Design at Creative Concern.
“Handwritten and used in such an exploded abstract way, the curves of the letters create some unique and expressive marks that energise TT’s materials. The fact you can’t read them isn’t important, it’s the sentiment — this is a charity whose values are a very real part of their everyday so it felt right to make them a feature of the visual brand too.”
It also came up with a set of lead copy lines, which all begin with “Together we…”. One of these is “Together we smile”, which underpins the charity’s logo and underlines a core element of the charity, that everyone has a right to a joyful, meaningful life.
The branding features on the new website and also extends to the two schools and one college that the charity runs.
“From start to finish the Creative Concern team have been great to work with – quickly understanding who we are as an organisation and how they can creatively help us shine. This year is a huge milestone for us and the team have created brand that really celebrates our work and the people we support helping propel us into the next 150 years!” added Ali Gunn, Communications and campaigns manager for Together Trust.
Creative Concern built the new website in Drupal, with the goal of simplifying the online experience, to ensure that it was as accessible as possible for the charity’s stakeholders.