TBWA/MCR is behind a new campaign for JD Williams, which will see the Manchester retailer move on from its “I AM” messaging.
The “refreshed creative vision” for its Autumn 2019 campaign, is based around the tag line: Compliments. You Deserve Them.
“We want this audience to feel like ‘we see them’. In a world where they are all but invisible in marketing terms, they are crying out to be related to,” explained Lisa Nichols, ECD of TBWA\MCR.
“By making the statement, ‘Compliments. You deserve them.’ We are very much saying ‘Ladies, we see you, and by the way, you look bloody good.’”
TBWA/MCR was appointed as its lead creative agency in May last year.
