New course on Value Proposition Design added to Prolific Training syllabus

At the university, David leads a team of specialist digital marketing academics and runs a number of digital communications programmes.

He is the course leader for Manchester Met’s newly launched Global E-Learning MSc in Digital Marketing and also set up the first UK MSc in Digital Marketing in 2007, a programme that has now graduated nearly 350 high-profile professionals into the sector.

What will be covered?

Outcomes

• You will be able to develop relevant value propositions and identify products, services and offerings that customers actually want
• You will be able to develop marketing comms that actually promote your products, services and offerings to an audience looking for them

The structure of the day is as follows:

• Overview of VPD Process
• The place of value proposition design in business models
• Customer Jobs, pains and gains
• Where jobs, pains and gains insight comes from in behaviours, location and psychographic information
• PSOs, pain relievers and gain creators
• Identifying gaps
• Writing VPD statements
• Using VPD statements in marketing comms

Ticket prices: £295 + VAT

Price includes course materials, copies of slides and refreshments.