After two successful previous courses, the third Prolific Training took place yesterday with an in-depth look at Paid Search.
Even though the importance of social media advertising and SEO optimisation is growing, the need for Paid Search, or Pay Per Click (PPC), still stands as an invaluable part of digital marketing.
Judith Lewis, founder of deCabbit Consultancy, led the course and tailored the material towards attendee’s businesses. She has been doing SEO since before it had a name and has worked both in-house and in agencies, optimizing search advertising.
