Pavan Riyat-Ward, Managing Director of creative freelance network We are The Allies, has noticed a significant rise in clients focussing on sustainability. Here, she provides seven useful ways that businesses can actually do better.
Northern based-businesses are going back-to-basics when it comes to sustainability in 2020. From simple steps such as reducing water waste, through to educational workshops on climate-change, brands are embracing this forward-thinking agenda whole-heartedly in the hope of making a positive change.
Sustainability is so much more than just being a ‘buzz’ label when it comes to good business and being sustainable as a lifestyle choice. This year we will see more retailers team-up with some of the UK’s best-known food and drink brands, to create new ways to eliminate unnecessary plastic and packaging, promoting special ‘refill’ points in stores.
The fashion and beauty industries are embracing vegan, ethical products and in the advertising sector, agencies are overhauling their working environment and running their own Carbon Literary courses, to educate their own staff and suppliers. In addition, we’re noticing an increase in employers encouraging ‘work from home’ days, so as to reduce carbon emissions. Being sustainable plays a vital part in our future.
