Everton phones it in

In what appears to be a football-first, Everton FC has launched its own mobile service.

The SIM-only mobile offering, Everton Mobile, will offer Everton-related prizes and experiences to subscribers.

“The thinking behind Everton Mobile was simple: this is a service all supporters have a need for so how can we give them more value from it as Evertonians?” said Aaron Duckmanton, Everton’s Chief Revenue Officer.

“We have worked to create plans that are straightforward, flexible and competitively priced, with access to the O2 or Vodafone networks, while also offering supporters something their usual mobile provider can’t – opportunities and experiences that bring them closer to their Club.

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“From signed shirts and stadium tours to match tickets, Premium experiences and opportunities with our players, we want there to be genuine Everton value built into the service.

“And for supporters choosing the Ultimate plan, the additional Forever Blue+ or Season Ticket+ offer makes the launch proposition even stronger.”

Plans will start from £15 and rise to £25 per month with an “Ultimate” offering.

Earlier this year, North West ecommerce giant, AO, also launched a mobile service, AO Mobile, which also runs on a SIM-only plan.

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