Following yesterday’s news that former main partner Stake is to become the club’s shirt sleeve partner from the 2026-27 season, Everton Football Club has confirmed CMC Markets as the its new Main Partner in a new multi-year agreement.
CMC Markets, a FTSE 250 company and global multi-asset financial services firm, will become Everton’s front-of-shirt partner from the 2026/27 season, with its distinctive branding appearing on the club’s senior Men’s, Women’s and Under-21s kits.
As Main Partner, CMC Markets will also feature across Everton’s matchday and digital channels, with branding at Hill Dickinson Stadium, Goodison Park and Finch Farm, as well as supporter-facing experiences throughout the duration of the agreement.
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CMC Markets will also work with the Club to support community-focused financial literacy programmes, collaborating with Everton in the Community and The People’s Learning Trust to help provide education, resources and practical learning opportunities for people across the Liverpool City Region.
The agreement represents another important addition to Everton’s growing commercial portfolio as the club continues to strengthen revenues, build long-term commercial value and maximise the opportunities created by Hill Dickinson Stadium, helping support the foundations for sustainable growth on the pitch.
Andrew Middleton, Everton’s president of business operations, said: “We are delighted to welcome CMC Markets as Everton’s Main Partner – a brand that shares our ambitions, our values and our belief in what Everton is becoming.
“This is an important agreement for the club and one that will play a key role in our continued commercial growth. Partnerships of this scale help us strengthen revenues, build a more sustainable platform for success and support our ambitions on and off the pitch.
“We are also excited by the opportunities this creates to deliver a proposition that every Evertonian can be proud of – on matchdays, across digital channels and in the community.”
The partnership will be activated through CMC Markets’ For the Passion campaign, celebrating the loyalty, belief and long-term commitment that connects Evertonians to their club and CMC Markets to its clients.
Through the campaign, CMC Markets will work with Everton to deliver fan-focused activations, content and experiences across matchdays, digital platforms and club channels.
Lord Peter Cruddas, founder and chief executive officer of CMC Markets, said: “Football is one of the few passions in life that inspires lifelong commitment because, like financial markets, you invest in your club long-term. Supporters are passionate about their clubs, and at CMC Markets, we are passionate about investing and trading. We see that same mindset among many of our clients. They are loyal and strive to achieve success through patience, resilience and confidence.
“Everton is a great club, with a proud history and deep connections to its community. We are proud to partner with a club that shares our core values, identity and passion. Wishing Everton every success for the coming seasons.”
Over the past 18 months, Everton has secured a series of high-profile commercial agreements, including Hill Dickinson as Stadium Naming Rights Partner and Founding Partner agreements with Budweiser, Pepsi, Castore, Aramark, Christopher Ward and Seat Unique.
Evertonians will get their first look at CMC Markets on the front of the Club’s new 2026/27 home kit when it is unveiled tomorrow, Thursday 2 July, from 9am. The new home kit and accompanying training wear will be available to purchase online and in the club’s Everton One and Everton Two stores from launch.
