Leeds agency Journey Further has been appointed by Aviva Insurance Ireland DAC to support its organic growth strategy through SEO, content marketing, digital PR and broader search visibility initiatives.
Aviva is one of Ireland’s leading general insurers, providing car and home insurance products and services to customers across the country.
The partnership will focus on strengthening Aviva’s visibility across digital channels as consumer search habits continue to evolve. This includes traditional search engines such as Google, as well as emerging AI-powered search platforms and tools. Journey Further will work with Aviva to improve how customers discover and engage with its content online.
The appointment reflects Aviva’s focus on “enhancing its digital presence and making it easier for customers to access relevant information throughout their decision-making journey.”
Paul Norris, Senior Director, Organic Media at Journey Further, said: “We are delighted to partner with Aviva Insurance Ireland DAC at such a pivotal time for the search landscape. While consumer expectations haven’t changed – they still demand trustworthiness, transparency, and a seamless experience, all areas where Aviva is a clear market leader – the way people discover brands has shifted dramatically. Insurance brand discovery happens across an increasingly multi-platform, AI-driven search ecosystem. Navigating this new competitive environment for regulated insurance brands is exactly where our expertise lies.
“We’re looking forward to partnering with such a capable, forward-thinking team at Aviva Ireland, helping to ensure the brand is surfaced across every relevant organic touchpoint and positioned to be found, chosen and understood by both people and AI powered search experiences.”
Taryn Siwale, SEO & AI search manager at Aviva Insurance Ireland DAC, added: “As customer search behaviour continues to evolve, it is increasingly important that Aviva remains easy to find, helpful and trusted wherever people seek information online. We were impressed by Journey Further’s forward thinking approach to organic search and digital discovery, particularly their understanding of emerging AI-driven search experiences.
“Through this partnership, we look forward to strengthening our digital presence, improving how customers discover and engage with our content, and ensuring Aviva continues to deliver relevant, high-quality information across every stage of the customer journey.”
