Ocean Outdoor UK and Sky Sports have agreed a partnership which will see top action from women’s golf and tennis added to Ocean’s roster of premium sports content.
The agreement covers content from the US Open Tennis and the Solheim Cup, giving official competition, brand and broadcast partners a chance to align with curated Digital Out of Home (DOOH) broadcast highlights.
Running until 13th September, coverage will appear at scale across Ocean’s network of large format premium screens in key UK cities. The agreement builds on Ocean’s women’s and men’s sports partnerships portfolio, which has so far featured action from the ICC Women’s T20 World Cup, sponsored by Metro Bank, and The Hundred.
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Daily coverage of both the women’s and men’s US Tennis Open will appear across Ocean screens from 31st August, followed by five days of women’s golf action from The Solheim Cup which is hosted by The Netherlands from 7th September.
Ocean Outdoor UK CEO Nick Shaw said: “Women’s sport is seeing significant growth in fan base, viewership and stadium attendances, with brands more interested than ever in gaining association via sponsorships and exposure. Our new alliance with Sky Sports builds on Ocean’s long and successful track record of sports content delivery and represents a huge new opportunity for advertisers.
“It keeps us at the forefront of a rapidly expanding and highly valuable space, whilst building on our unique position within the Out of Home (OOH) market as a sports, culture and entertainment content channel.”
Having already extensively covered the women’s cricket and tennis over the summer, including the ICC Women’s T20 World Cup, sponsored by Metro Bank, The Hundred., and the US Open Tennis and Solheim Cup, Ocean’s wider sports portfolio includes the Barclays Women’s Super League, England’s Red Roses women’s team, and the men’s senior England team. Ocean curated and managed the AELTC’s official Wimbledon fan village which was hosted by Battersea Power Station this summer. The fan village delivered 144 hours of live tennis with an average 2.2 hours dwell time and 250,000 footfall across the whole Battersea Power Station estate.
