Leith is behind a new campaign to welcome international visitors to the Glasgow 2026 Commonwealth Games and to encourage them to return.
3000 athletes and 74 nations and territories will be heading to the region later this month for the Games.
The creative features 8 executions, all with striking photography and bold lines to celebrate Scotland’s “head, heart and spirit” effectively linking sport to Scotland as a place to live, work, study and visit.
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“We wanted the work to feel open, warm and full of momentum,” explained Richard Thomson at Leith.
“The Games bring a huge sense of energy into Scotland, and the campaign reflects that. Every execution is built to show the country as a place to live, work, study, invest and explore, and to do it in a way that feels true to Scotland today.”
Made for Brand Scotland the campaign will run across high-profile sites at Glasgow and Edinburgh Airports, Glasgow Central Station and key city and roadside locations around Glasgow and Edinburgh.
Brand Scotland is Scotland’s nation brand marketing collaboration between the Scottish Government, Scottish Enterprise, VisitScotland, Universities Scotland, Highlands & Islands Enterprise, Scotland Food & Drink, and Creative Scotland.
