Lime Venue Portfolio has signed an agreement with Manchester United to operate its United Events division.
The non-matchday operation manages conferences, exhibitions, gala dinners and corporate events across 20 suites and more than 150 meeting rooms at Old Trafford.
“Old Trafford is one of the UK’s most iconic venues, set within one of the country’s most dynamic and fast-growing events cities. Manchester continues to strengthen its reputation as a powerhouse for conferences, exhibitions and international business tourism, and this relationship reflects that momentum,” said Jo Austin, Sales Director, at Lime Venue Portfolio.
“As demand grows for venues that can deliver both impact and operational excellence at scale, Old Trafford is a perfect addition to our portfolio.”
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The company works with venues across the country, including Huddersfield AFC, Aintree Racecourse, Excel London, Haydock Racecourse and the Allianz Stadium, Twickenham.
“We are delighted to be partnering with Lime Venue Portfolio as we continue to grow the profile and scale of non-matchday events at Old Trafford,” added Marc Armstrong, Chief Business Officer at Manchester United.
“Old Trafford is one of the most iconic venues in world sport, but beyond matchdays it is also a highly versatile and established choice for conferences, exhibitions, dinners and large-scale corporate events. Through this relationship, we’re looking forward to introducing even more organisers and brands to the breadth of experiences Old Trafford can offer.
“Manchester continues to grow as a major events city, and with the combination of our facilities, location, hotel infrastructure and the unique experience of hosting events at Old Trafford, we believe the venue is exceptionally well placed to support that demand.”
