York-based waste management company BusinessWaste.co.uk is unveiling its rebrand this week after appointing Leeds-based B2B web & content design agency Present Works to lead on web redesign and brand realignment.
The design agency has a well-established track record of helping brands tell their stories and simplify their core messaging, so with this in mind, they decided to simplify their core message with the to-the-point tagline: We’ll sort it.
Movement was also a pivotal element of the visual identity. Bins are now carried through the logo and iconography, alongside design elements that give the brand a clearer sense of pace and energy.
Business Waste co-founder and director Mark Hall said: “When we reached our 10-year milestone, we decided it was time for our brand to reflect how far we’ve come and who we are today. The key values that we stand by are great customer care and our environmental credentials, so we wanted to make sure our new branding reflected those. We were looking for a brand that is bolder and more vibrant, which can be seen in our new colour scheme and logo.”
The Present Works team added: “In any successful business, a key trait is the ability to renew the energy that fuelled its early growth. This project supports Mark and David’s continued mission and symbolises their commitment to it. We started by understanding exactly where they want to head and how they want to get there, then removed anything that weighs them down on that journey.
“By taking away what BusinessWaste.co.uk doesn’t want to be, we are left with a clear spotlight on what has made, and will continue to make, them great: a shared proactive attitude, wholehearted independence, and a zero-jargon, friction-free approach to waste management. Together, we’ve built a robust and versatile visual identity that captures that spirit and is designed to engage their team and clients in this next phase for the business.”
Business Waste, founded in 20215, provides nationwide commercial waste management and recycling services for UK organisations of all sizes. It helps over 30,000 businesses cut costs, stay compliant, and keep waste out of landfill with an offer including free bins, flexible collections, and expert support through trusted, licensed carriers across the UK.
